The maiden edition of the Koforidua Homecoming was officially launched on 4 November 2020 at the Tonyx Hotel in Koforidua.
In attendance were the Eastern Regional Sports Director, Mrs Gifty Horsu Fianu; Managing Director of ANSOFF Marketing Consult, Mr Kwabena Bediako Antwi-Dako; Chairman for the Local Organising Committee, the media and other invited guests.
The Chief Executive Officer of the Ghana Free Zones Authority, Mr Michael Okyere Baafi, who was a special guest at the launch, revealed that the Koforidua Homecoming Event is a 360-degrees landmark marketing campaign targeting all citizens of Koforidua and its enclave.
He also said the event seeks to bring people together as well as educate, inform, entertain and also unearth talent in all fields of endeavour. 
He gave a timeline of how the event has been scheduled.
Activities lined up for the eight-day-long event include a marathon, trade exhibition fair, gospel rock show, homecoming jam, highlife night and dance, morning thanksgiving, a pool party, and an all-white party to climax the event.